About Us

Retail Congress MENA brings together shopping centre industry professionals, retailers, management and consulting companies, architects and design companies, entertainment and leisure companies, product and service providers to the industry, all under one roof for two days of industry leaders speeches, education, networking and deal making while exploring new business opportunities. 

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Retail Congress MENA 2021 – The Year of New Opportunities

Biggest Live In-Person Event Celebrates its 27th Year in the Retail Industry with ‘The Year of New Opportunities’

Event Dates: December 6-7, 2021

Location: Ritz Carlton Hotel, DIFC, Dubai, United Arab Emirates

The Retail Congress MENA, organized by The Middle East Council of Shopping Centres and Retailers (MECS+R) in partnership with the Dubai Association Centre (DAC) and the Dubai Chamber of Commerce, bring together retail professionals globally for a conference, exhibition, dealmaking, networking and awards celebration last December 6 and 7 at the Ritz Carlton Hotel, DIFC in Dubai. Now on its 27th year, the theme for this year’s conference is The Year of New Opportunities. 

David Macadam – CEO, MECS+R says, “We are excited to be celebrating our 27th year in the retail industry and thankful for the opportunity given to us by our members and valuable supporters to enable us to make this event a reality. The turnout of the delegates and sponsors who signed up and registered for this event has been phenomenal. Our hard work and effort to make this a success has truly paid off. We are opening our doors of opportunities and we look forward to welcoming you to the Retail Congress MENA.”



RCM 2021 was evolutionary

Our keynote addresses and panel sessions are full of innovative thought leaders who all have a great track record in the retail industry. We have carefully selected the best and brightest minds to share their knowledge, insights and ideas at the Retail Congress MENA conference starting with the line-up of our keynote speakers:

Ahmed Alkhaja is our first keynote speaker. He is the CEO of Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing. Ahmed will discuss the great initiatives of the Government of Dubai for supporting the growth of sustainable tourism in Dubai and the importance of a lively, vital and evolving retail global presence. The ultimate goal of Dubai is to become the world’s most visited city. Dubai’s Tourism Vision for 2025 is the strategic roadmap with the key objective of attracting 25 million visitors per year by 2025. Making Dubai the first choice for international leisure and business travelers, Retail is a key component for attracting repeat visitors from around the globe. Join us and listen to his views on Dubai – The Global City of the Future. 

Steve Dennis is our second keynote speaker. Author of Remarkable Retail: How to Win & Keep Customers in the Age of Disruption. In a world where even very good is no longer good enough, retail success is not about being everywhere, it’s about showing up in remarkably customer-relevant ways where it really matters. Steve Dennis has been named the top global retail influencer. His thoughts on retail are shared in Forbes where Steve is a Forbes Senior Contributor. 

Bob Phibbs is The Retail Doctor. He has been transforming the shopping experience for all categories of retail for decades. Retailers and shopping centre teams thrive through the proven tools Bob delivers. To succeed in challenging retail online and real-time physical experiences, join us to learn from the retail master. Joining us from New York to update us on the very latest successful trends, Bob is a fabulous speaker.

Avi Alkas joins us from Israel, he is no stranger to the global retail industry and the MECS+R. Avi’s business which is headquartered in Istanbul, range throughout Europe, the GCC and the Far East over the past many decades. Past Chairman of JLL Turkey for many years, Avi now is the Chairman of JLL in Israel. Join us to hear from these retail legends during a frank, open and candid discussion on stage to learn more about the Fox expansion initiatives.

Serge Derhy will join Avi Alkas in our Conference Day 2 and will give a keynote address about the impact of Israel in the GCC Market. Serge is the CEO and Owner of the fashion brands Renuar and Twentyfourseven. He has decades of experience in the retail industry. With a view to understanding retail markets and opportunities in the UAE as well as other GCC countries, Serge will explain what the important considerations are for any expansion.  


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A Huge Thank You to our Strong #RCM2021 Sponsors & Exhibitors

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