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About Us

Retail Congress MENA brings together shopping centre industry professionals, retailers, management and consulting companies, architects and design companies, entertainment and leisure companies, product and service providers to the industry, all under one roof for two days of industry leaders speeches, education, networking and deal making while exploring new business opportunities. 

Contact Info

RETAIL CONGRESS
MENA

In-Person Live Event I 6-7 December 2021 

Ritz Carlton Hotel DIFC, Dubai, United Arab Emirates

Year of New Opportunities

Once again, we are doing it LIVE!
Join the largest Retail and Shopping Centre Event in the Middle East, North Africa and Beyond.

Exhibition & Networking

Exhibition area featuring leading retail brands, shopping centres and service providers

Conference

Interactive 2 days of lively discussions and engaging presentations

Shopping Centre & Retailer Awards

Celebrate the best of the best at the MENA Awards cocktail reception

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Attendees

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Sponsors

#RCM2021

Get the latest info about Retail Congress

Retail Congress MENA brings together shopping centre industry professionals, retailers, management and consulting companies, architects and design companies, entertainment and leisure companies, product and service providers to the industry, all under one roof for two days of industry leaders speeches, education, networking and deal making while exploring new business opportunities. 

Sponsorship & Exhibition

#RCM2021 provides you with an unmissable opportunity to showcase your projects, brands or services to a global audience of key decision-makers within the Shopping Centre and Retail industry. 

Event Schedule

Here’s a selection of the brightest names in the Retail Industry that Retail Congress MENA will be
hosting and boasting on November 7-9, 2021.

Registration & Coffee

9:00 - 10:00 AM RCM2021

Welcome to the Retail Congress MENA Event 2021

Conference Official Opening & Welcome

10:00 - 10:15 AM RCM2021

👉 Richard Dean, Emcee 👉 David Macadam, CEO, Middle East Council of Shopping Centres and Retailers (MECS+R)

Welcome Addresses

10:15 - 10:20 AM RCM2021

👉 Younus Al Mulla, Chairman, Middle East Council of Shopping Centres and Retailers (MECS+R)

👉 Wail Balkhair, Board President, Middle East Council of Shopping Centres and Retailers (MECS+R)

Keynote Address: Dubai – The Global City of the Future

10:20 – 10:45 AM RCM2021

👉 Ahmed Alkhaja – CEO, Dubai Festivals and Retail Establishment, Dubai Tourism, United Arab Emirates

The ultimate goal of Dubai is to become the world’s most visited city. Dubai’s Tourism Vision for 2025 is the strategic roadmap with the key objective of attracting 25 million visitors per year by 2025. Making Dubai the first choice for international leisure and business travelers, Retail is a key component for attracting repeat visitors from around the globe. Ahmed will discuss the great initiatives of the Government of Dubai for supporting the growth of sustainable tourism in Dubai and the importance of a lively, vital and evolving retail global presence.

Keynote Address: Omni-channel is Dead: Retail's Future is Hybrid & Harmonized

10:45 - 11:15 AM RCM2021

👉 Steve Dennis has been named the top global retail influencer. His thoughts on retail are shared in Forbes where Steve is a Forbes Senior Contributor.

In a world where even very good is no longer good enough, retail success is not about being everywhere, it's about showing up in remarkably customer relevant ways where it really matters. As the lines between physical and digital continue to blur, we must see the customer as the channel and work to deliver well harmonized experience, anytime, anywhere, anyway. This fundamentally changes what the stores of the future must look like and how retailers overall go-to-market strategies must evolve.

Steve Dennis has over 30+ years of experience as a strategic advisor, board member, general manager and C-level executive at two Fortune 500 retailers. He has worked with dozens of retail, luxury, technology and social impacts brands to inspire, catalyze and design more remarkable and profitable growth strategies.

Join us to learn from the foremost expert and gifted speaker on retail and the future of retail globally! In the Middle East we lead the world in many ways with our fantastic retail venues creating community. Now we can learn what and how to place our retailers today and in the future.

Designing Experiences To Connect With Our Customers’ Emotional Level

11:15 - 11:30 AM RCM2021

👉 Claire Boscq- Scott, No 3 Customer Service Global Guru, UK Top 20 CX Influencer and CX Thought Leader 2021, with three decades of expertise in Customer Service

Your business will only differentiate itself and add value for its customers by focusing on the highest levels of the “emotional drivers” of customer satisfaction.

Let’s take a look at your environment and create Sensorial experiences with harmonious workplaces, retail spaces and environments by making simple but powerful changes which will increase your employees’ productivity, wellbeing, reduce sickness, churn, and so many more benefits for your people. Leaving your customers with positive, trusting feelings toward your business, increase their loyalty and your brand awareness, ultimately impact human care.

Registration and Coffee

9:30 - 10:00 AM RCM2021

Welcome to the Retail Congress MENA Event 2021

Opening and Welcome Remarks

10:00 - 10:15 AM RCM2021

👉 Richard Dean, Emcee 👉 David Macadam, CEO, Middle East Council of Shopping Centres and Retailers (MECS+R)

Keynote Address: A Discussion On Stage: The Impact Of Israel In The GCC Retail Market

10:15 - 10:35 AM RCM2021

👉 Avi Alkas and Serge Derhy, Owner / CEO of Renuar / Twentyfourseven

Serge Derhy joins us from Israel. As CEO and Owner of the fashion brands Renuar and Twentyfourseven, Serge has decades of experience in the retail industry. With 1300 employees, his brands Renuar and Twentyfourseven are some of the largest fashion chains in Israel. With a view to understanding the retail markets and opportunities in the UAE as well as other GCC countries, Serge will explain what the important considerations are for any expansion. Join us for this interactive and informative session to understand these fabulous brands and the expansion into the region.

Avi Alkas is no stranger to the global retail industry and the MECSC. Avi’s business which is headquartered in Istanbul, range throughout Europe, the GCC and the Far East over the past many decades. Past Chairman of JLL Turkey for many years, Avi now is Chairman of JLL in Israel.

Join us to hear from these retail legends the conversation during a frank, open and candid discussion on stage to learn more about the Renuar and Twentyfourseven expansion initiatives in the region.

CEO in the Retail Industry – Rebound Plan

10:35 – 11:00 AM RCM2021

👉 Shahram Shamsaee – Chief Executive Officer, Merex Investment Group LLC

How do you plan for a rebound that may or may not come? How do you drive your corporate strategy going forward? Technology, changing business models, adapting quickly to pandemics, and updates to services and offerings in the evolving market conditions. The role of a CEO has never been as complicated as it is today.

Making strategic decisions based on evolving conditions in the retail industry and consumer behaviors requires a steady vision and faith.

Shahram Shamsaee is the CEO of Merex Investment Group headquartered in Dubai. A veteran of the retail industry in the GCC and particularly Dubai for two decades Shahram is known as the man who can find solutions and create successful sustainable revenue models with the strongest retail mix.

Merex Investments Group LLC is a holding company with Brookfield and Dubai Holding as Joint Venture Partners and shareholders.

Shahram, over the past twenty (20) years has been involved in twenty five (25) million square feet of retail projects. Twelve (12) years with Majid Al Futtaim heading the Shopping Malls business for all operating assets including new developments and redevelopments. Partner in Msquared Shopping Malls advisory business headquartered in Dubai with business in the MENA region, Asia including Singapore airport bid, Korea and CIS markets. With Merex Investments Group five (5) super regional malls start to finish and number of smaller developments in the pipeline.

We look forward to hearing from Shahram on his current role and what he sees in the coming months for the retail industry locally, regionally and globally.

Keynote Address: Being Brilliant On The Basics

11:00 – 11:30 AM RCM2021

👉 Bob Phibbs, CEO of the Retail Doctor, is an internationally recognized business strategist, customer service expert, sales coach, marketing mentor, author of three books, and motivational business speaker.

There is a lot of talk about channels, digital-first, and hybrid but the reality is 70% of what you sell is sold by someone else either in person or online. With the rediscovery of stores as the anchor for customer adoption, and being the face of the brand, how you look at your employees has never been more important.

With millions leaving the service industry from hospitality, restaurant, and retail what will it take to keep those associates? What is it they crave and what needs to change in 2022 as retail rears back to life? Hint: it isn’t picking and shipping online orders.

That’s because there is one thing that brick-and-mortar retailers can do that by design online retailers won't ever do. In this fast-paced session, Bob outlines the startlingly simple but mostly overlooked insight that will help you to not just grow your profitability but reinvent your business as a whole.

Bob Phibbs, CSP is an internationally recognized business strategist, customer service expert, sales coach, author of three books, podcaster, and motivational business speaker known for his high-energy content, passion for retail, and immediately actionable takeaways. Bob was named one of the top retail influencers, has nearly 400,000 followers on LinkedIn and his website and blog have been named Best On The Planet For Retail by Feedspot. He is listed on over twenty retail influencer lists, often as #1.

He hosts Tell Me Something Good About Retail, the #1 podcast for retailers who want to grow their business. He and his work have been featured in articles in Entrepreneur, The New York Times, and The Wall Street Journal. He performs business makeovers for the Los Angeles Times and is a member of the National Speakers Association.

Phibbs received the highest increase in sales from South Coast Plaza, at that time the highest-grossing mall in the USA. He has worked with over a thousand retail executives and entrepreneurs to grow margins, improve customer service, and train employees.

Bob Phibbs has been transforming the shopping experience for all categories of retail for decades. Retailers and shopping centre teams thrive through the proven tools Bob delivers. To succeed in challenging retail online and real time physical experiences join us to learn from the retail master. Joining us from New York to update us on the very latest successful trends, Bob is a fabulous speaker. Come learn from the Retail Doctor!

Disruption is the Mother of Innovation

11:30 – 11:45 AM RCM2021

👉 Bill Kistler, Founder and Managing Partner, urbanOvation

The built environment faces accelerating and unprecedented change. Agility, collaboration and innovation will be more than ever the keys to success in this challenging environment. A fireside chat with Bill Kistler will explore the forces driving change and the opportunities they create.

Executive roles at IBM, Disney and Cushman and Wakefield shaped Bill’s unique perspective on the trends driving change. As EMEA leader for ULI, Korn Ferry and ICSC he worked with industry leaders to understand the trends reshaping cities and the real estate industry. Bill will share his insights into the challenges and opportunities ahead for retail real estate as well as the inspiration behind the innovative new platform, urbanOvation.

Event Speakers

Here’s a selection of the brightest names in branding that OnBrand will be
hosting and boasting on October 10, 2019.

Get Direction To The Event Hall

Here’s a selection of the brightest names in branding that OnBrand will be
hosting and boasting on October 10, 2019.

Lights. Camera. Party!

Gotham Hall offers the perfect setting for more than just social occasions.

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