Lizelle Fitoussi

Lizelle Fitoussi

Digital Marketing & Communications Consultant

Creative and passionate Certified Marketing Director (CMD) with extensive success developing and implementing award-winning brands, festivals, events, grand openings, digital, and experiential marketing campaigns across diverse sectors, including retail, leisure, entertainment, tourism, F&B, luxury fashion, non -profit, education, corporate, and healthcare: • Established international best practices for customer journey mapping, using multichannel touch points to propel footfall, sales, engagement, conversion, and loyalty. • Adopted a motivational leadership style to empower high-performing teams of up to 39 staff. • Orchestrated development and optimisation of multimedia marketing, PR, and promotional operations, launching consumer-centric campaigns and forging robust content partnerships to catapult online followings. • Managed AED 80M+ media budgets for digital media buying focused on local and global markets at Meraas. • Global mind-set and strong cultural awareness gained via a unique mix international experience