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Retail Congress MENA brings together shopping centre industry professionals, retailers, management and consulting companies, architects and design companies, entertainment and leisure companies, product and service providers to the industry, all under one roof for two days of industry leaders speeches, education, networking and deal making while exploring new business opportunities. 

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Lizelle Fitoussi

Lizelle Fitoussi

Digital Marketing & Communications Consultant

Creative and passionate Certified Marketing Director (CMD) with extensive success developing and implementing award-winning brands, festivals, events, grand openings, digital, and experiential marketing campaigns across diverse sectors, including retail, leisure, entertainment, tourism, F&B, luxury fashion, non -profit, education, corporate, and healthcare: • Established international best practices for customer journey mapping, using multichannel touch points to propel footfall, sales, engagement, conversion, and loyalty. • Adopted a motivational leadership style to empower high-performing teams of up to 39 staff. • Orchestrated development and optimisation of multimedia marketing, PR, and promotional operations, launching consumer-centric campaigns and forging robust content partnerships to catapult online followings. • Managed AED 80M+ media budgets for digital media buying focused on local and global markets at Meraas. • Global mind-set and strong cultural awareness gained via a unique mix international experience

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