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Professional Rock Climber & Life Coach

Read Macadam

Brief info

Read has a professional background honed in Dubai and Oman in market research, strategic planning, marketing and coaching with clients as diverse as Red Bull, HSBC Bank Oman, industry boards, international schools, government federations and the NEOM development project.

Read is perhaps best known however as a rock climber. Read represented Canada on the world competitive stage in his youth and now his focus is on developing climbs and climbing communities. During his 9 years living in the Sultanate of Oman Read put the country on the map establishing world-class climbs, including many notable first ascents of the most difficult in the region, including a one day ground-up ascent of the majestic Majlis al Jinn cave.

Subsequently Read has been sought after to help manage and also collaborate in and create notable events: Red Bull Civil Walls 2016 and Red Bull Psicobloc 2017; the NEOM launch event with simultaneous live climbing and base jumping, and with the Saudi Climbing Federation in 2018, 2019 and beyond to lead a team to develop the first official and professionally developed sport climbing venues in the Kingdom and grow the nascent community.

Through his climbing Read has a developed an intimate relationship with commitment, pressure, focus, fear, failure, resilience and risk management; important life-lessons which he brings to his work.

Since 2017 Read has been based in northern Italy where he co-owns and operates Explore Climbing SNC – a dynamic young company that builds of climbing structures and designs and sells climbing training equipment.

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