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Address: Dubai, United Arab Emirates
Brief info

Retail strategy specialist with international experience (across Europe & GCC). Working with shopping malls and leisure venues since 1997, my role is helping brands understand the needs of customers and interact more closely with them.

Following global market trends, retail strategy today involves the study of each touch point with visitors, thanks to multidisciplinary methods and a full range of tools - from loyalty systems to live events, from in-mall media to festive lighting. After a career as Operation Director of Cinemas and Theme Parks and an extensive experience as Mall Manager, I'm now CEO of CELS Group.

Member of International Council for Shopping Centres since 2005 and of the Middle East Council of Shopping Centres since 2013. Gold Award winner in Media Relations in 2012 and regular ICSC Solal Marketing award winner since 2007.

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