About Us

Retail Congress MENA brings together shopping centre industry professionals, retailers, management and consulting companies, architects and design companies, entertainment and leisure companies, product and service providers to the industry, all under one roof for two days of industry leaders speeches, education, networking and deal making while exploring new business opportunities. 

Contact Info

6 March – 9 March 2022 I Program onsite in Dubai

CXS – Customer eXperience Specialist

Delivered in English with simultaneous translation in Arabic

This new credential certification was carefully designed for retail and shopping center professionals who seek to understand the principles of customer experience. You will learn concrete methodology to design, build, measure, and manage positive, engaging, fulfilling, and memorable customer experiences.


  • Stay on top of the industry’s trends in Customer Experience
  • Increase your earning potential with a new credential
  • Grow your expertise and skills in Customer Experience
  • Boost your professional credibility
  • Network with a community of certified professionals

The certificate of achievement earned in this course provides a credential for retail and shopping center professionals from both Senteo and MECS+R as a Customer Experience Specialist (CXS).

Program structure & content:

  • Understanding the Overall Customer Experience Methodology
  • Segmentation, Customization & Personalization
  • Understanding Customer Relationships & Loyalty
  • User Journeys, Customer Journeys, & Life Journeys
  • Experiential Offerings
  • Customer-Centric/Relationship-Centric Business Models
  • Experiential Customer Touch Points
  • Relationship Management Processes & CRM Toolkit
  • Culture and Organizational Evolution
  • Experiential Branding & Communications

The Senteo Learning Experience

Learn 0 +

Understand the theory and mechanics behind each aspect of the methodology

See 0 +

Observe real world applications, examples and case studies related to each aspect of the methodology

Do 0 +

Apply the different aspects of the methodology during exercises and work groups

Extend 0 +

Identify and support the possibilities for real-world applications of the methodology specific to each person’s current needs



Meet your Professor

Meet your Professor

Michael Ruckman, President & CEO of Senteo

Michael is a regular keynote speaker and guest lecturer at Stockholm School of Economics, Skolkovo School of Management, UNLV, Financial University, BAI, EFMA, Lafferty, ICSC, MECS+R, as well as many other international conferences and corporate events. As well, Michael has authored dozens of educational courses in the areas of strategy, digital and business model transformation, leadership, customer experience, corporate culture development, gamification, customer relationship management (CRM), and others with over 30,000 participants since 2004.


Our Pricing

Explore promotional pricing



$ 1,495 USD
  • 10% off for early registration
  • 10% off for 2-3 participants
  • 25% off for 4 or more participants



A boutique multinational consultancy that helps clients create unique and memorable customer experiences that lead to sustainable mutually beneficial relationships.

Senteo has provided certification programs in Customer Experience since 2010, with over 2,300 certified professionals in 17 countries. In addition to rave reviews from our clients, our Customer Experience Specialist Certification was rated by Forrester Research in 2014 as one of the best programs globally. Based on principles of the best seller “The Experience Economy” by Joe Pine and Jim Gilmore, this program has an effective and entertaining delivery approach with engaging exercises and many real-world examples.

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