Shannon has spent her entire 20+ year career in the business of shopping centre management. Her extensive experience encompasses most asset types – from community centres to regional malls to boutique luxury project – in both developed and developing markets. Having grown up in the business, she brings a unique and instinctive insight in her approach to any project.
Throughout her career, Shannon has worked on both client and advisor side on projects as diverse as Jantzen Beach SuperCenter in Portland, Oregon; 2 Rodeo in Beverly Hills, California; Vremena Goda in Moscow, Russia and Istanbul Cevahir in Istanbul, Turkey. Additionally, she acted as Development Director for a major Russian fashion retailer, thus, gaining perspective from the merchant point of view.
A fervent believer in the power of positive customer experience to build loyalty, drive traffic and increase sales and value, Shannon has conceived and implemented programs incorporating strategic design, staff training and innovative marketing that enhance customer journey and the quality of customer communication. The result – an increase in dwell time, visits and, ultimately, revenue.
An active and long-time member of International Council of Shopping Centers (ICSC) and Middle East Council of Shopping and Retail (MECS+R), she is a founding member of the Russian Liaison Committee and can often be found teaching on a variety of subjects for MECS+R’s and ICSC’s Schools for Professional Development.