Kamel has always shown an exemplary wit in business. He has a vast experience in product development, marketing strategy, sales, logistics, and operations. He also mastered the human interaction, building and widening his network. He has used all his past experiences and gained knowledge as his weapon in entering amid a very tight competition in the business world.
Today he is the founder and CEO of his own brand, SOLO, a retail store located in upscale of malls and houses multiple brands catering to the UAE market.
In 2017, he was awarded as the Retail Professional of the Year by the Middle East Council of Shopping Centres & Retailers.