With over 20 years’ experience and expertise in the retail marketing and advertising field, comes excellence and an extraordinary vision. MD of EBM, Darren Katz, an entrepreneur with exceptional insight into the ever‐changing dynamics of the retail sector. Katz is the former Executive Director and Founding Partner of Primall Media, a subsidiary of Primedia Unlimited, formed EBM in 2014. EBM is a pioneering Strategic Property Marketing company where challenge and change creates success by embracing technologies that include mobile, social, branding, digital and analytics into innovative marketing solutions for the most iconic shopping centres in South Africa.